2nd October 2007, Internet Retailing: E-commerce specialist, Real TSP, announces the launch of an innovative e-commerce manager secondment programme, which is designed to bring new drive and direction to retailers’ online operations.
Oliver Schönrock, Managing Director of Real TSP, explains the reason behind the launch of this new service: “We work extensively with high street retailers and well-known consumer brands to grow their online business. Almost without exception, we have found that the most common bottleneck and brake on e-commerce success is a lack of in-house commercial and operational leadership, rather than technology-related problems. Our new e-commerce manager secondment programme is designed to provide a fast and cost-effective means of overcoming these barriers to growth.”
An experienced e-commerce manager is provided on a full or part-time basis. He or she is accountable for the success of the retailer’s online channel, with a specific focus on achieving the maximum sales turnover, whilst keeping gross margin in line with agreed targets, and maintaining a first rate commercial standard of merchandising and customer support.
Oliver Schönrock adds: “Online retailing is an inherently complex activity requiring collaboration and commitment from departments as diverse as marketing, logistics, IT and sales. It can also be a drain on existing hard-pressed management time. Finding the right person, with the right experience, at the right time is notoriously difficult. A Real TSP e-commerce manager can be made available immediately, for as long or as short a time as required, to ensure the online operation achieves its full potential.
Real TSP specialises in developing e-commerce channels for retailers and consumer brands. The company provides a full range of services from initial site design and implementation to ongoing marketing, campaign management, and operational support. Uniquely in the sector, Real TSP’s fees are tied to sales from the site: this provides clients with a low-cost entry into e-commerce and Real TSP with a strong incentive to continuously manage the growth and ongoing success of the e-commerce channel.