adams kids

With over 400 stores, Adams is the UK leading childrenswear specialist.

Adams developed a pilot e-commerce site in-house in 2005. On the basis of the encouraging first results,they decided to invest in the development of a full scale online sales channel. A partially outsourced solution was chosen whereby Adams retains control of catalogue management and order fulfillment. Under the 4 year revenue share agreement, Real TSP brings to bear its technology platform and its experience in online marketing.

The new site went live in 2006 and quickly became Adams's single largest store. Now considered a channel in its own right, the website also plays a key role in the company's re-branding efforts.

• Click here to visit the adams kids web site.