• Overview
• Marketing
• Technology
• Operations

However good your site, you still need visitors! Real TSP provides a range of online marketing services to promote traffic on its clients' sites. Seamless integration between our marketing services and our technology platform ensures a high return on investment for activities such as search engine optimisation and viral marketing.

We provide traditional and innovative marketing for our clients. Given that budgets are often limited, our philosophy is that marketing activities should be undertaken in sequence, depending on their return on investment (ROI) as illustrated above. We will assess the ROI of marketing activities in the context of your specific business circumstances. Read more on this in our online marketing white paper.

Using our in-house marketing expertise, Real TSP has achieved excellent results - bringing customers to clients' sites from a variety of sources and at a very low cost.

Understanding your customers and getting value from your data

Online channels are the most effective way to gather data about your customers. Each time a potential customer visits your site, their preferences are revealed. This opens up sales opportunities (see diagram).

Ways to utilise your customer information

Targeted marketing campaigns

Use customer profile data to define market segments and produce targeted offers for each segment. These offers are delivered by electronic or traditional means. Results are measured and provide feedback on the effectiveness of the offers. These type of campaigns are a major revenue driver for Real TSP's clients.

Real time targeted offers

Increase conversion rates and average 'basket size', by appealing to individual customer preferences with targeted offers while they're online. Customer preferences are revealed through their online interactions and through each visitor's profile (constructed from previous visits, responses to campaigns or orders).

Collaborative filtering

Use Real TSP's tools to gauge customer response to different products or ranges. This information enables you to make recommendations to new customers who are still unfamiliar with your complete range. This style of targeted promotion can work extremely well if your product range is broad and personal tastes are varied. This technique has been used successfully in the wine, music and movie industries.

With each marketing campaign, and each new visitor to your site, more information is gathered - and aggregated into detailed customer profiles. As these customer profiles are continually refined, future campaigns will become more and more effective.